The Burning Tiger print advertisement was created by Lotus: H, Jakarta, Indonesia for Wordl Wildlife Fund (WWF,) within the category: Public Interest, NGO.
This advertisement stirred my emotions; especially, after having endured several forest fires last year that destroyed more than 70,000 thousands acres in Western North Carolina. The caption of the ad is “We lose more than just trees, help prevent forest fires.
The ad is trying to make a lasting impression on its viewers that on-going fires in Indonesia not only kill-off trees and plant life (leaving a desolate war-zone like scenery) but they destroy wildlife as well. The focus for this print ad was the risk to tigers and how many have been injured or died. There was also another ad as part of the same campaign that focused on the elephants. The call to action is “to help prevent forest fires.” The website listed is wwf.id/tigerwarrior and this site; although in Indonesian, provides more information about the statistics and what to do to help.