I’ll admit I find myself having to reread chapters that outline the risks and benefits of how and why to negotiate certain stock options with investors. As founders we spend so much time making our ideas become a reality that we fear loosing to much control over the companies we are so passionate about starting.… Read More
It is challenging for investors and entrepreneurs to determine an overall company value for startups that haven’t even opened the doors to the public.
Valuation is dependent on many factors including the business idea, market value, and the founders experience. … Read More
People are the driving force behind a businesses success, so unless a startup team can hurtle big challenges, develop effective strategies and possess the grit to push the company forward, then it’s doubtful there will be significant financial gains for investors.… Read More
Angel investors use specific strategies to source their investment leads, and these strategies can increase their odds for choosing startups with higher growth potential. Networking is one way to not only increase the quality of leads but also the deal flow.… Read More
After reading the book E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber, I realized many small business entrepreneurs need to find a balance between what Gerber calls the three business personalities, “Technician, Manager and Entrepreneur,” to ensure business success in the early stages.… Read More
This Adweek advertisement create by BBR Saatchi & Saatchi makes use of interactive advertising by using solar energy. The photo turns from black and white to color when you hold the page up to the sunlight. It’s an advertisement (ad) for green energy.… Read More
This advertisement (ad) pulled at my heartstrings, not only because I’m from Boston, but also because of the statement the ad makes related to honor and remembrance of the victims of the Boston Marathon Bombing.
This creative advertisement by Adidas make use of the fold in the magazine so the woman looks like she’s doing crunches. There’s not much copy other than the logo that says Adidas: Forever Sport.
Stop the Violence is a magazine advertisement (ad) created by Terremoto Propaganda, Curitiba, Brazil for Ecovia (a Brazilian bus transit system) to bring awareness to the violence that drinking and driving will cause to motorists.
This particular advertisement (ad) “Stop the Violence” shows a man punching the jaw of another man.… Read More
The Weight Watchers “Doors” magazine print advertisement (ad) highlights the Weight Watchers sign with logo in the middle and two doors on either side that reinforce the beginning and successful ending of the weight loss program.
The colors are soft and relaxing, which may have been intentional to decrease the level of anxiety one might feel about making this kind of a lifestyle change.… Read More