Are Preferred Convertible Stock Options Right for You?

I’ll admit I find myself having to reread chapters that outline the risks and benefits of how and why to negotiate certain stock options with investors. As founders we spend so much time making our ideas become a reality that we fear loosing to much control over the companies we are so passionate about starting.… Read More

Weight Watchers’ “Doors” Ad Reinforces the Impact of their Program – Magazine Ad Analysis (#1)

The Weight Watchers “Doors” magazine print advertisement (ad) highlights the Weight Watchers sign with logo in the middle and two doors on either side that reinforce the beginning and successful ending of the weight loss program.

The colors are soft and relaxing, which may have been intentional to decrease the level of anxiety one might feel about making this kind of a lifestyle change.… Read More